The longer a person is looking at a shop window or a sales counter the more likely he will buy something. Monitoring this dwell time means improving sales. That’s why our customer asked for a people tracking and dwell time system in order to know, at any time, how long the people stay in front of his retail desk placed in a railway station in London.
The sensors were installed in front of the shop counter and count the number of people in a given area identified by a virtual geometric polygon. The software takes into account all the moving pedestrians and calculates the dwell time.
The knowledge of dwell time is a marketing intelligence tool that will allow the counter manager to make decisions aimed at increasing sales.